Who would have thought that some guys (well, I really shouldn’t be talking of Stephen D.Levitt and Stephen J Dubneras "some guys”) could build a brand using the word 'freak'? I don’t know if it’s a long tail thing, but behaving like a freak (ie, doing things a little bit different to the norm) is … Continue reading Am I a Freak?
This is the most enjoyable "business book" I have ever read. I've put the genre in inverted commas because the feel of it is completely different to anything I have come across before. It almost needs a new genre for itself.The book completely reflects innocent. Innocent was started by three friends in 1999 and now … Continue reading A book about Innocent
I am a huge advocate for taking time off to think. Teams NEED to take time-off together to plan and take stock. And the busier they are, the greater the need.Last week I received a tweet about an article by Richard Branson, where he suggested that To Succeed, Take Some Time-Off. This week, I rejoiced … Continue reading Pausing to Reflect
The Extra One Per Centby Rob YeungI do like Rob Yeung. Of course, I have never met him, but I have read three of his books and I do like the tone of them. Simple, straight forward and personal, in that his own values come through. So I was looking forward to 'The Extra One … Continue reading The Extra One Per Cent
I love a "success story" - I particularly like those where the hero/heroine has to battle through, wading against the odds. In the case of autobiographies/memoirs of business leaders, the "odds" come from the competition or others saying "You'll never make it; you can't do THAT!"I've just finished the first part of Direct from Dell … Continue reading Currently Reading: Direct from Dell
The Wisdom of Crowdsby James Surowiecki There is something in me that always makes me want to ignore current trends or even sometimes go against them. I am no great 'rebel' but I am always suspicious about the reasons of why certain things become popular. I rarely read the latest bestseller until someone I trust … Continue reading Dipping in and out of The Wisdom of Crowds
I'm currently reading: Marketing Greatest Hits, a masterclass in modern marketing ideas by Kevin DuncanI had never heard of it before, came across it in the library (Business section) and thought: what an attractive proposition, extended reviews of all those books I often see on the airport shelves and never know if they are any … Continue reading 40 Current Trends books for the price of one!